To set culinary dreams ablaze.
Vision
Mission
To elevate the culinary standards in Iloilo by delivering to its students first-rate culinary education that will fuel the burning passion of future top chefs of the country and, to form topnotch culinarians who are always ready to face real-life culinary settings in a global standard.
Goals and Objectives
The goals and objective of La Flamme Bleue are student-centered. Our main goal is to hone the culinary skills of our students, to instill to our future chefs social and leadership values, and to prepare them to be one of the leading chefs of the culinary industry. La Flamme Bleue Center for Culinary Arts aims to be the breeding ground for excellent and socially-responsible chefs. It is our objective to provide a significant increase in the number of Ilonggo chefs who are successful in their chosen career by raising the culinary standards in the province. We see our students to be the next executive chefs of different restaurants in the country.
Core Values (3Cs of La Flamme Bleue Center for Culinary Arts)
Creativity
At the forefront of the things that propel the company forward is a constant attitude of creativity and innovation. La Flamme Bleue is committed to instilling these values to its students who are expected to come up with new recipes and efficient methods of cooking, grounded of course on our mission of showcasing the born culinary skills of Illongo chefs. We believe creativity is fundamental in developing our students and the entire culinary industry.
Character
In the understanding that every person has a different set of strengths and weaknesses, we believe that excellent service is grounded on integrity, responsibility and utmost respect. We believe that professional courtesy is vital in developing good relations among the instructors and students.
Chase for Perfection
Pursuit of perfection drives everything that we do at the company. Anything far from perfect is unacceptable -this is our commitment to our students. We want our students to do the same: to deliver perfection through their burning passion to their future clients and customers.
Company Background
La Flamme Bleue Center for Culinary Arts was founded by Chef Donald Infante, a born cook with burning passion for culinary arts. He refined his culinary skills in Pampanga, the Culinary Capital of the Philippines. He graduated top of his class and he then started teaching culinary arts for three years. Moreover, Chef Don acquired culinary know-how in one of the top luxury hotels in Missouri, USA. When he has flown back to his hometown in Jaro, Iloilo. He saw an opportunity to answer some problems. For Ilonggos in Iloilo city, there used to be several obstacles that made it very challenging for someone who wanted to study culinary arts. The most notable culinary schools in the Philippines are not in Iloilo city, they are in Manila. Aside from their already expensive tuition fees, you will need to relocate to Manila. On the other hand, the culinary schools in Iloilo city are affordable but the standards are significantly lower in terms of facilities and equipment. Most importantly, the learning experience is subpar compared to the schools in Manila. It was frustrating to know that Ilonggos who were trying to become chefs, trying to learn more about cooking, or simply trying to fulfill a lifelong passion, had no options whatsoever. Thus, La Flamme Bleue Center for Culinary Arts came to life. La Flamme Bleue Center for Culinary Arts was launched so that Ilonggos could master the culinary arts with learning experiences, facilities, and equipment that are comparable to those from the most notable schools in the country at a less expensive rate. With competitive tuition fees, competently passionate culinary instructors, and friendly environment, students will experience a culinary journey that will set them apart in the country and even abroad.
Company Structure
La Flamme Bleue Center for Culinary Arts is a private company incorporated in the City of Iloilo. The day-to-day culinary classes of the company is managed by Chef Donald Infante with the help of passionate instructors and a focused management team composed of competent individuals in their respective fields.
Key Business Opportunities
The key activities of La Flamme Bleue are divided into two streams.
The primary business of the company is to provide its students first-rate culinary education through its competent and passionate culinary instructors, modern facilities and friendly environment.
Incidental to its primary business is Matchstix by La Flamme Bleue, a restaurant alongside the culinary school built to provide its students real-life experience and certain restaurant management skills they might need in the future.
Lifestyle Classes
La Flamme Bleue Center for Culinary Arts, identified a series of classes and workshops that can deliver an excellent education to its students. It provides series of lifestyle classes—short one-day to one-week courses that introduce students to specific culinary techniques, cuisines and specialty courses.
CERTIFICATE IN CULINARY ARTS
This is a 6-month program that teaches students the fundamentals of Culinary Arts. Students will learn the very basic and advance skills they will need to perform in an international culinary setting. This 20-week long journey will include the proper knife skills, cooking methods and basic baking skills. Moreover, the different activities designed throughout the program will teach and test the students’ creativity and passion while nurturing individual skills and teamwork.
DIPLOMA IN CULINARY ARTS
This one year course is designed for students who wish to learn the Fundamentals of Culinary Arts and be introduced to International Cuisines. After the 6-month program of intensive culinary arts studies, the students will then have to experience the cuisines of the world. This part of the program will allow them to compete further in the international level. Professional Chefs of different cuisines will have students expanding their palettes.
Market Opportunity
Substantial market opportunities are presented to the company now as the different industries that employ culinarians are forecasted to grow. Full-services restaurants, will have compounded annual growth rate of 9.1% within four years (Euromonitor). TESDA also forecast that interest in culinary-related courses in Western Visayas is increasing. In order to meet the needs of the growing industry, the business segment will require additional workers particularly world-class chef. With the increasing but unsatisfied demand, La Flamme Bleue saw the need and opportunity to establish a culinary school that will provide high-quality education.
Business Strategy
The company is proud to say that it is one of the premier culinary schools in the Philippines and the only in the region that provides first-rate culinary education through its modern facilities and competent instructors. La Flamme Bleue is different from other schools in terms of the experience we provide to our students, an experience that will make the culinary dreams ablaze.
To achieve its mission, the company partners with passionate instructors who are adept in their respective specialization. The main strategy of the company is to engage its students with experienced and proficient chefs to sustain excellence in the culinary industry. The company is also committed in partnering with different organizations, local and international, fit and capable in giving adequate experience for our future chefs. Moreover, La Flamme Bleue exposes its students to particular social realities through its various outreach programs that aim to instill social responsibility and leadership to its students.
Marketing Strategy
The company’s marketing strategy is to utilize a comprehensive plan that includes traditional and non-tradition marketing methods geared towards building a unified brand identity by releasing promotional materials consistent to the vision-mission statement and goals of the company. La Flamme Bleue will moreover optimize the Internet by being visible to its target market through various social media sites. La Flamme Bleue has also designed a comprehensive website to provide the latest news and events of the company and of the entire industry.